🌊
Total Addressable Market
🌱 Aha’s TAM == Youth + Growth Markets
😈 Students or young users of ages 11 to 35 is the prime target demographic, or prime “real estate” in the digital economy.
A significant number of the most successful B2C startups in a variety of industries (Facebook, Snapchat, Discord, TikTok, Robinhood, Shein, Roblox, Fortnite) have succeeded in targeting users of the student age group. The youth cohort is the most social and the most willing to try new technologies.
Table 25a - Fountain of Youth
Company | Monthly Active Users | Registered Users | Average Age |
|---|---|---|---|
Snapchat | 306 million | | 18-24 |
Discord | 150 million | 390 million | 20 |
TikTok | 1 billion | | 10-29 |
Roblox | 200 million | | <16 |
Fortnite | 350 million | | 16-17 |
Last modified 7mo ago