Aha White Paper
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Total Addressable Market
🌱 Aha’s TAM == Youth + Growth Markets

Youth

😈 Students or young users of ages 11 to 35 is the prime target demographic, or prime β€œreal estate” in the digital economy.
A significant number of the most successful B2C startups in a variety of industries (Facebook, Snapchat, Discord, TikTok, Robinhood, Shein, Roblox, Fortnite) have succeeded in targeting users of the student age group. The youth cohort is the most social and the most willing to try new technologies.
Table 25a - Fountain of Youth
Company
Monthly Active Users
Registered Users
Average Age
Snapchat
306 million
​
18-24
Discord
150 million
390 million
20
TikTok
1 billion
​
10-29
Roblox
200 million
​
<16
Fortnite
350 million
​
16-17
​
​
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Youth