The learn-to-earn model is currently used by Rabbithole and Coinbase Earn for user acquisition for DeFi projects. DeFi projects will pay users tokens out of their treasury in order to acquire, onboard, and educate their users on how to user their products. These educational and onboarding tasks are called quests.
🔝 Learn-to-earn is a funnel for user acquisition, onboarding, and retention for DeFi projects. Learn-to-earn is therefore a B2B2C SaaS business serving DeFi projects.
User acquisition is one of the biggest expenses for businesses, just ask Facebook and Google. This vertical of learn-to-earn is a natural sector for Aha Learn-to-Earn, and can potentially be a huge business (Table 21) as DeFi grows and all DeFi projects compete for user attention. Below is a quote from Messari’s Crypto Theses Report 2022, page 151.
The crypto economy is booming. User minds are melting from the pace of development. And one of the scarcest resources of all is attention and genuine user participation.
Table 21 - Learn-to-Earn DeFi User Acquisition Examples
Registering an ENS domain
175MM paid out to users
Aha’s learn-to-earn tokenomics and no-code quest building software will be deployed as a separate SaaS business for DeFi projects to acquire new users. New DeFi projects can leverage Aha’s learn-to-earn tokenomics infrastructure for rewarding their new users for completing DeFi quests with tokens. These quests can be both on-chain and off-chain quests.