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πŸ₯‡
Gen Z’s Gateway to DeFi

Gateway to DeFi

πŸŒͺ️ EdFi == Gen Z DeFi Funnel
Learn-to-earn is a Gen Z springboard into web2 and web3 financial services. EdFi will be Gen Z's first exposure to NFTs, tokens, DeFi, crypto, and blockchain. Aha's strategy is to establish a banking relationship when users are still young (low CAC) to retain this financial relationship throughout their lifetime for high LTV (Figure 20).
Figure 20 - Financial Gateway
The strategy of building a platform of DeFi or fintech products to target the same TA is a well tested playbook (Table 21a).
Table 21a. Financial Platform Playbooks
web2
web2.5
web3
SoFi
Binance
Axie
Block (Square)
FTX
Compound
WeChat
Coinbase
Sushi

Platform Playbook

DeFi projects are by definition open-sourced, which means they can be easily forked and copied. Unless the DeFi project has genuine innovation for the blockchain community and crypto holders, DeFi projects is a user-acquisition, user-retention, marketing game.
Table 21b - DeFi Platforms
Name
Gateway (First Product)
Play-to-Earn
NFT Marketplace
Cex
Dex
Perpetuals, Margins
Liquidity Farming
Yield Farming
Layer 1 Smart Chain
Lending
Wallet, Vault
Axie
Play-to-Earn
Axie Infinity
Axie Marketplace
​
Katana
​
​
​
Ronin
​
Ronin Wallet
Compound
Lending
​
​
​
Markets
​
​
​
​
Compound
​
Sushi
Dex
​
​
​
SushiSwap
​
MasterChef
SushiBar
​
Kashi
Bento Box
YFI
Yield Farming
​
​
​
​
​
​
​
​
​
​
dYdX
Perpetuals
​
​
​
dYdX
dYdX
dYdX
dYdX
​
​
​
Curve
Dex
​
​
​
Curve
​
Curve
Curve
​
​
​
Uniswap
Dex
​
​
​
Uniswap
​
Uniswap
Uniswap
​
​
​
Metamask
Wallet
​
​
​
Metamask Swap
​
​
​
​
​
​
Aave
Lending
​
​
​
​
​
​
Aave
​
Aave
​
Coinbase
Cex
​
Coinbase Marketplace
Coinbase
​
​
​
​
​
​
Coinbase Wallet
Binance
Cex
​
​
Binance
​
​
​
​
BSC
​
Binance Wallet
FTX
Cex
​
FTX
FTX
​
​
​
​
​
​
FTX Wallet

Aha's Web3 Platform

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