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Gen Z’s Gateway to DeFi

Gateway to DeFi

🌪️ EdFi == Gen Z DeFi Funnel
Learn-to-earn is a Gen Z springboard into web2 and web3 financial services. EdFi will be Gen Z's first exposure to NFTs, tokens, DeFi, crypto, and blockchain. Aha's strategy is to establish a banking relationship when users are still young (low CAC) to retain this financial relationship throughout their lifetime for high LTV (Figure 20).
Figure 20 - Financial Gateway
The strategy of building a platform of DeFi or fintech products to target the same TA is a well tested playbook (Table 21a).
Table 21a. Financial Platform Playbooks
web2
web2.5
web3
SoFi
Binance
Axie
Block (Square)
FTX
Compound
WeChat
Coinbase
Sushi

Platform Playbook

DeFi projects are by definition open-sourced, which means they can be easily forked and copied. Unless the DeFi project has genuine innovation for the blockchain community and crypto holders, DeFi projects is a user-acquisition, user-retention, marketing game.
Table 21b - DeFi Platforms
Name
Gateway (First Product)
Play-to-Earn
NFT Marketplace
Cex
Dex
Perpetuals, Margins
Liquidity Farming
Yield Farming
Layer 1 Smart Chain
Lending
Wallet, Vault
Axie
Play-to-Earn
Axie Infinity
Axie Marketplace
Katana
Ronin
Ronin Wallet
Compound
Lending
Markets
Compound
Sushi
Dex
SushiSwap
MasterChef
SushiBar
Kashi
Bento Box
YFI
Yield Farming
dYdX
Perpetuals
dYdX
dYdX
dYdX
dYdX
Curve
Dex
Curve
Curve
Curve
Uniswap
Dex
Uniswap
Uniswap
Uniswap
Metamask
Wallet
Metamask Swap
Aave
Lending
Aave
Aave
Coinbase
Cex
Coinbase Marketplace
Coinbase
Coinbase Wallet
Binance
Cex
Binance
BSC
Binance Wallet
FTX
Cex
FTX
FTX
FTX Wallet

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